Helping Weave the World Wide Web
If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your business. I haven’t put these in alphabetical order, but rather in an order for best understanding th... [More]
If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively. The... [More]
If you’ve got a blog, I’m sure you’ve seen comment spam – barely literate gibberish that adds nothing interesting to your blog post conversation and is only used by unethical marketers to build trashy back-links to their websites. A quality blog doesn’t let comment spam... [More]
You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type? Getting a blog these days is one of the easiest things... [More]
Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.
I came across this post today by Lara Kulpa of Ginkgo Consulting, and it very nicely elucidates some reasons I steer my clients away from using free hosted blogging services (wordpress.com and blogger.com) in favor of their own hosted domain name blog.
Read the whole post for the juicy details, but... [More]
While compiling an article for my e-zine this week, I came across some interesting information regarding popular blog platforms. The blog platforms of choice among the top 100 blogs | Royal Pingdom – An analysis of the top 100 blogs on Technorati (January 15th, 2009). Top five blog platform... [More]
Here is a short list of useful reading for those of you just dipping a toe into the blogging waters, or for those of you who are looking for some new tips for bettering your blogging experience. I will possibly be updating this list as new resources emerge. What Makes a Good Blog/Good Writing What... [More]
So, I just figured out how to get the new version of Facebook to “import” my blog posts. The key will be to see if it will automatically update when I post a new one. UPDATE: 11/25/2008: I have been watching this, and though there might be a slight delay, the posts do automatically show ... [More]
If you plan on having a business based solely online, Blogging to the Bank 3.0 is a good, quick way to get started with a proven business plan. At only 58 pages, it is a quick read, but everything is presented in a step-by-step manner which even a technology novice should be able to fol... [More]
I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.
My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. I have also provided online marketing and business-building consulting to solopreneurs, independent professionals, and micro-businesses.
I also have interests in environmentalism & sustainability issues, personal development, and productivty.