by Heather Floyd
September 8, 2010 07:00
After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual design… and the question might arise: Should I just add-on to my current site – or is it time to start fr...
[More]
by Heather Floyd
August 4, 2010 14:09
A great article about formatting your website text for easiest reading and maximum effectiveness. In Summary: Sans-serif fonts work the best for online reading Using a larger font size is not the best strategy Try to limit larger fonts to headings/subheadings Different colors should ...
[More]
by Heather Floyd
August 4, 2010 11:36
When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structure the true work-horse of your site: the content. Clients often ask me about how long their content ...
[More]
by Heather Floyd
June 28, 2010 13:54
Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.
by Heather Floyd
December 16, 2009 14:57
Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one. 7 Tips for Developing Your USP - E-Myth Worldwide
by Heather Floyd
October 21, 2009 15:44
This is a very understandable article about website copy writing that sells. Even if the page of copy you are working on isn’t explicitly for “selling” something, I think these tips will help you convey whatever your message is more clearly, concisely, and compellingly.
How ...
[More]
Subscribe