Arachne's Sister

So, I came across two tidbits in the latest issue of the New York Enterprise Report about recent surveys done about Social Media usage among different demographics. 1 – “Female entrepreneurs are three times more likely to engage in social networking than their male counterparts” NYER-March 2011 (p... [More]

This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available)... [More]

So, now that you’ve gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you’ve ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article ... [More]

Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand. [More]

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage. [More]

Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools. Select Your Twitter Name The ... [More]

A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value. SiteProNews: Double Ba... [More]

In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think. Why Follower Count Doesn’t Measure Twitter Performance (The Official Klout Blog)

A hilarious send-up of the SEO-industry. Watch out for anyone selling you SEO services with these sorts of claims! How to Get Rich Quick and Make TONS of Money With SEO! (ZDNet)

If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your business. I haven’t put these in alphabetical order, but rather in an order for best understanding th... [More]