How to Choose an Online Payment Solution

by Heather Floyd August 25, 2010 08:00
Once you have a website up you might want to consider accepting payments for your products and services online. These days there are tons of options for accepting credit cards for your business, and selecting the right option can be a challenge. These are the most important things to consider when ... [More]
 

Tags: , ,

Floyd Innovations Consulting | Whole Web Impact

How to Set Up a Blog

by Heather Floyd July 7, 2010 19:14
You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type? Getting a blog these days is one of the easiest thing... [More]
 

How to Get the Right Website Design for YOUR Business

by Heather Floyd June 30, 2010 14:59
When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who Your target market and your branding will determine a lot about how your website should look, especi... [More]
 

Adding Interactivity to Your Site

by Heather Floyd June 9, 2010 15:44
Interactivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore possibilities for interactivity on your website. There are as many possibilities for interactivity as y... [More]
 

Tags: , , ,

Whole Web Impact

How to Get the Most from Your Web Developer

by Heather Floyd May 26, 2010 22:03
Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some things you can keep in mind that will help you get the best service and results when dealing with your w... [More]
 

Counting Hits, Visitors, and Page Views – What Does it All Mean?

by Heather Floyd May 5, 2010 07:00
If you have a website or get to chatting with someone who has a website, it’s likely that at some point the question of “So, how many hits do you get?” will come up. The answer is supposed to reveal something  about the popularity of the website in question, but confusion aro... [More]
 

Tags: , ,

Web Design & Development | Whole Web Impact

Warning Signs from your Web Developer

by Heather Floyd April 13, 2010 20:00
There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired. There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line. [More]
 

Planning Your Business Website: Where You Are and Where You're Going

by Heather Floyd April 6, 2010 19:21
Maybe you have a website, or maybe you need one. When you are considering growing your business online, you need a solid plan to guide you. The first step in developing your plan is to look at your current situation. Clearly knowing where you are will help you (and any web professionals you work wi... [More]
 

Free Image Editing Software

by Heather Floyd January 25, 2010 21:39
You probably need to perform some basic image editing from time to time, either for your website, your marketing materials, or your personal projects (fixing your sister’s red-eye in the holiday photos, for instance). You might be aware of some fantastic image editing software called Adobe Photoshop... [More]
 

Cleaning Up Word HTML

by Heather Floyd March 30, 2009 20:31
If you have spent any time doing web development or updating your blog or website using some sort of Content Management System,  you have likely come across the problem of converting MS Word files into HTML code. It seems like it would be a simple operation – Word does include a “Save As Webpag... [More]
 

Powered by BlogEngine.NET 1.6.1.0
Theme by Mads Kristensen (tweaked by Heather)

Who Is Arachne's Sister?

I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and  an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.


My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. Now I help solopreneurs/independent professionals and micro-businesses who are overwhelmed with website options and costs to have a website that gets traffic and generates business with less aggravation and expense.

I also have interests in environmentalism & sustainability issues, personal development, and productivty.


www.FloydInnovations.com
www.WholeWebImpact.com
www.Facebook.com/HeatherLynnFloyd

News

Sponsored Listings