Posts Tagged "online business"

New Statistics About Social Media Usage–What It Means for Your Marketing

So, I came across two tidbits in the latest issue of the New York Enterprise Report about recent surveys done about Social Media usage among different demographics.

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On the Media Talks About SEO

This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available).

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Getting Started on Twitter – Part 3

So, now that you've gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you've ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article is for you.

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The Purpose and Etiquette of Retweets

Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand.

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An interesting perspective: FB Fan Page or Website?

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage.

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Getting Started on Twitter – Part 1

Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.

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Basic SEO Writing Tips

A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value.

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Why Follower Count Doesn’t Measure Twitter Performance

In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.

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How to Get Rich Quick and Make TONS of Money With SEO!

A hilarious send-up of the SEO-industry. Watch out for anyone selling you SEO services with these sorts of claims! How to Get Rich Quick and Make TONS of Money With SEO! (ZDNet)

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Blog Basics : A Glossary of Terms

If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your b

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