How Your Website Can Generate Revenue and Bring You Clients

by Heather Floyd March 2, 2010 17:56
  • Do you know you need a professional business website, but are completely overwhelmed and don't know where to start?
  • Are you afraid of wasting money, being taken advantage of, or never getting your site launched?
  • Are you looking for a way to start generating revenue for your business fast?
  • Do you want a system for taking advantage of passive and leveraged income opportunities?
  • Would you like to have a sexy, powerful website that is easy to maintain?

If so, I urge you to sign up now for my FREE teleseminar:

How Your Website Can Generate Revenue and Bring You Clients

Thurs. March 11, 2010 - 7pm EST (4pm PST)

You know that these days a professional website is a must for any serious business, but did you know that the right website, designed a certain way and with some extra features can actually help your business generate revenue?

Please join me for this one hour free teleseminar where you will learn:

  • The 3 essentials for a business website that actually makes money.
  • The most important thing to keep in mind when choosing your website's visual design.
  • The easiest way to start building your list of prospects.
  • The tools that will make your business look ultra professional, busy and successful.
  • The one thing you MUST do with your web pages to appear in the search engines.
  • The most professional way to collect registrations and sales.
  • How your website can help systematize and automate your marketing.
  • The one piece of web technology you need so your assistant - or even you - can instantly update your website at any time of the day or night.
  • Why knowing HTML is not necessary to maintain a thriving website.
  • How your website can help you make sales while you sleep.

Attending this seminar is a good idea for YOU if:

  • You are a solopreneur service professional who would like to be perceived as top-of-the-line, so your clients are willing to pay what you want to charge
  • Your business is relatively new, or you are looking to improve your business model and market more effectively
  • You don't have a website, or are unsatisfied with how your current website is performing
  • You aren't technophobic - but don't really want to learn HTML and take on your own website development
  • You want to start making sales quickly

Date: Thurs. March 11, 2010

Time:
7:00 PM Eastern
6:00 PM Central
5:00 PM Mountain
4:00 PM Pacific

Location: Your telephone!

To join this free teleseminar, click here for quick and simple registration online. The call-in details will be emailed to you.

 

Tags:

IndyMarketing | Whole Web Impact | Floyd Innovations Consulting

You are invited to a Virtual Launch Party for Crowning Achievement!

by Heather Floyd February 12, 2010 11:35

Whole Web Impact & Crowning Achievement cordially invite you to celebrate the official launch of the brand new Crowning Achievement website

on Friday, February 12, 2010 at 9:00 AM EST - TODAY!

The party will last for 24 hours from the start time. Please come and participate with us!

Sheri Jenkins helps women competing in pageants to prepare to be their best during the pageant, while learning valuable life skills. She uses pageant preparation as a framework to teach her clients a effective process for setting goals, creating a plan, and achieving success which will benefit them throughout the rest of their lives.

Learn more about Sheri and Crowning Achievement at the Launch Party.

What is a "Virtual Launch Party"?

The Virtual Launch Party is something I created for my clients to celebrate the unveiling of their new website or blog. All are welcome to participate with us! Stop by for some virtual refreshments :-) and to check out a new website.

To participate in the Virtual Launch Party

  1. Visit http://www.pageantlifecoach.com anytime after the party starts (see date & time, above) and take a look around.
  2. Go to the party page: http://budurl.com/VLPSJCA and submit a positive comment using the form which will be available during the party.

Please come and show your support for Sheri and Crowning Achievement!

 

Tags: ,

Whole Web Impact | Floyd Innovations Consulting

Simple website copy writing tips

by Heather Floyd October 21, 2009 15:44

This is a very understandable article about website copy writing that sells. Even if the page of copy you are working on isn’t explicitly for “selling” something, I think these tips will help you convey whatever your message is more clearly, concisely, and compellingly. 

How to improve readership | The Total Package

 

You are invited to a Virtual Launch Party for Making Every Rep Count LLC!

by Heather Floyd October 9, 2009 13:39

Whole Web Impact & Making Every Rep Count LLC cordially invite you to celebrate the official launch of the brand new Making Every Rep Count website

on Wednesday, October 14, 2009 at 9:00 AM EST

The party will last for 24 hours from the start time. Please come and participate with us!

Jeff Brandes has over 20 years of experience in the fitness industry and is now officially launching "Making Every Rep Count" - offering in-home personal training services. He specializes in helping people who struggle with motivation and who have trouble exercising regularly to have a personalized routine and the right support to achieve their fitness goals.

Learn more about Jeff and Making Every Rep Count at the Launch Party.

 

What is a "Virtual Launch Party"?

The Virtual Launch Party is something I created for my clients to celebrate the unveiling of their new website or blog. All are welcome to participate with us! Stop by for some virtual refreshments :-) and to check out a new website.

To participate in the Virtual Launch Party

  1. Visit http://www.MakingEveryRepCount.com anytime after the party starts (see date & time, above) and take a look around.
  2. Go to the party page: http://www.wholewebimpact.com/clients/making-every-rep-count.aspx and submit a positive comment using the form which will be available during the party.

Please come and show your support for Jeff and Making Every Rep Count!

 

You are invited to a Virtual Launch Party for Winning Through Pageantry™!

by Heather Floyd August 28, 2009 13:08

Whole Web Impact & Winning Through Pageantry™ cordially invite you to celebrate the official launch of the brand new Winning Through Pageantry™ website

on Tuesday, September 1, 2009 at 9:00 AM EST

The party will last for 24 hours from the start time. Please come and participate with us!

WTPLogo150px Rhonda Shappert started "Winning Through Pageantry™" to share her vast experience of pageant preparation with her clients, while building self-confidence, poise, and character, and teaching them how to present themselves both professionally and authentically - not only to the pageant judges, but in their daily lives.

Learn more about Rhonda and Winning Through Pageantry™ at the Launch Party.

 

What is a "Virtual Launch Party"?

The Virtual Launch Party is something I created for my clients to celebrate the unveiling of their new website or blog. All are welcome to participate with us! Stop by for some virtual refreshments :-) and to check out a new website.

To participate in the Virtual Launch Party

  1. Visit http://www.WinningThroughPageantry.com anytime after the party starts (see date & time, above) and take a look around.
  2. Go to the party page: http://www.wholewebimpact.com/clients/winning-through-pageantry.aspx/ and submit a positive comment using the form which will be available during the party.

Please come and show your support for Rhonda and Winning Through Pageantry™!

 

I am Published in the Summer 2009 Issue of "Business Matters"

by Heather Floyd August 5, 2009 10:12
Two of my articles ("Developing a Killer Keyword List" and "How to Set Up Your Blog") were published in the Summer 2009 issue of the Manhattan Chamber of Commerce quarterly publication, "Business Matters". You can read the articles online in the downloadable PDF version (on page 35).
 

Tags:

Floyd Innovations Consulting | Whole Web Impact

Support an Open Internet

by Heather Floyd June 3, 2009 20:02

An email I received from the Free Press Action Fund ... It takes just a moment to show your support to the FCC.

The issue of Net Neutrality affects anyone who uses the web for entertainment – or business.

The Email:

Michael Lynton

"I'm a guy who sees nothing good having come from the Internet. Period."

Michael Lynton
CEO of Sony Pictures

Don't Let Michael Stifle the Internet

Typical.

The media exec to the right just launched an attack on the Web, saying that he sees "nothing good having come from the Internet. Period."

But Michael Lynton is just the latest in a line of old media bosses who see the open Internet as a threat — something they need to control in order to keep prices high, access limited and users in check.

Those of us who rely upon the Internet every day now have a chance to tell Michael otherwise:

Make Sure Lynton and His Cronies Don't Stifle the Internet

At this very minute, the Federal Communications Commission is crafting America's first national broadband plan. Whether the plan will give more control over our Internet to the likes of Sony Pictures, Comcast, AT&T, Time Warner Cable and Verizon depends on what we do right now.

These companies' well-heeled lobbyists are flooding the FCC's public docket with comments in support of policies that let them:

  • Tilt the Web’s level playing field to favor the Web sites of corporate partners;
  • Deploy content-sniffing devices that would randomly open and sift through our private Web communications;
  • Impose usage penalties on people who use the Web for more than simple e-mail and Web surfing;
  • Block innovative Web services that compete against their phone, cable and entertainment products; and
  • Disconnect users for any reason or without justification

Acting FCC chairman Michael Copps has called the creation of the broadband plan "the most formative — indeed, transformative — proceeding ever in the Commission’s history." He added: "The Commission must act to ensure that the genius of the open Internet is not lost."

Copps is right. Michael Lynton is wrong. We need to tell the FCC that a more open open and accessible Internet is a good thing that will revitalize our economy, engage millions more people in our democracy and give new meaning to freedom of speech. And we reject the nonsense that open Internet backers are all conspiring to promote piracy.

It’s time for the FCC to get behind a people-powered vision of 21st-century media media that’s participatory, open and democratic -- and not to hand the keys to the Internet to the old guard.

Tell the FCC: The Internet Is Good for Democracy. Period.

Click on the link above and tell the FCC that our national broadband plan must guarantee an open, fast, affordable and people-powered Internet without corporate gatekeepers.

Thank You,
Timothy Karr
Free Press Action Fund
www.freepress.net

 

Tags: ,

Floyd Innovations Consulting | General | Whole Web Impact

NPR - Two Web Marketing Stories today

by Heather Floyd May 5, 2009 18:01

Today’s All Things Considered show had two stories about web marketing:

Good Times For Google Advertising

Stealth Ads: They're Effective — And Priced To Move

 

Tags:

Floyd Innovations Consulting | IndyMarketing | Whole Web Impact

Fascinating (and Entertaining!) Keynote from the Web 2.0 Expo – For EVERY Entrepreneur or Wanna-be Entrepreneur

by Heather Floyd January 28, 2009 17:53

Gary Vaynerchuk presented one of the best keynotes at the Web 2.0 Expo in NYC September 2008. I had planned to look for the video, but didn’t really get around to it until today. This is highly recommended viewing. He touches upon branding, passion, hustle and doing what you love.

 

 

All the Keynote Speakers Videos: Web 2.0 Expo New York 2008 - September 16 - 19, 2008, New York, NY

Gary’s Wine Library TV Site

 

Why umbraco is my Content Management System of choice

by Heather Floyd November 11, 2008 13:37

umbraco back-end UII love Content Management Systems and now always use them for my clients’ websites – no matter how “small” their site is. 

If you are thinking about moving to a CMS for your website, I say GO FOR IT! The flexibility it offers is totally worth it. There are a lot of options, both free (usually open source) and paid. If you want to research different ones, check out this site: http://cmsmatrix.org (ugly, but useful – though keep in mind that not all the listings are updated frequently, so you should check the CMS’s website for the latest info.)

The CMS I personally use for all my client’s websites is called umbraco (http://www.umbraco.org) My experience is with .Net (Microsoft) programming languages, which is why having an ASP.Net CMS is important for me, as a developer. This would be less an issue from a content producer’s/site owner’s view point.

The things I like the best about umbraco:

  • free and open-source
  • allows for ANY visual design (including those using JavaScript and Flash)
  • extremely flexible and easy to develop for
  • it’s very simple to build a site using search engine optimization best practices
  • adding Google Analytics and other services is super easy
  • can integrate any other .Net system in one way or another (most useful for more advanced applications)
  • friendly and responsive community and core developer team
  • attractive and “modern” looking backend (what the content producer and developer sees and works with)
  • basically ANYTHING can be done with an umbraco site with some more advanced programming

The things that would be important to a content producer are somewhat different. Take a look here: http://umbraco.org/tour and click the big life vest (“For end users”) for some examples.

The only thing I would caution about umbraco, is that due to its flexible and customizable nature, setting up a website in it is somewhat more complex than some other “just install it” systems (and if you are not that technically inclined or want an exact conversion of a current website to umbraco, some professional developer assistance is required), but once your site is set up, it’s very easy for the content producers to use.

If you have a current website and plan to keep the same visual design and content layout, you will need to select your CMS carefully, since some of them have limited design options (frequently using a concept of “modules”, which is essentially little boxes of content), or insisting on 2 or 3 column design, or forcing you to use a certain “template” design which has limited customization options. So keep that in mind.

This is one of the big things I like about umbraco, since it doesn’t limit your design in any way and can produce web standards compliant code. (Which helps your site look similar in different browsers, and allows for better SEO indexing, etc.)

If you’d like to get an idea of the variety of sites that can be designed using umbraco, you can see sites I’ve done in it:

Generous Orthodoxy – a content-rich site I implemented for a minister

The Heart and Soul Fund – a non-profit website

Booker T Washington Learning Center – another non-profit organization website

Floyd Innovations - my consulting website

Whole Web Impact – my online marketing for independent professionals website

And also there is an international portfolio of umbraco sites by different designers.

kick it on DotNetKicks.com

 

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Who Is Arachne's Sister?

I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and  an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.


My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. Now I help solopreneurs/independent professionals and micro-businesses who are overwhelmed with website options and costs to have a website that gets traffic and generates business with less aggravation and expense.

I also have interests in environmentalism & sustainability issues, personal development, and productivty.

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