Arachne's Sister

Stop right now – in the middle of whatever marketing or advertising project you are painstakingly planning. And don’t do anything else until you are crystal clear about how , exactly, you plan to follow-up. Now, what do I mean by “Follow-up Strategy”? I am talking about the ... [More]

So, now that you’ve gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you’ve ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article ... [More]

In Part 1 we covered the basics of setting up an account and starting to follow conversations. This article will discuss content syndication/reuse. First, some basic techno-info… To understand how “syndication” works, I need to delve briefly into some slightly technical territory. Bear with me her... [More]

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage. [More]

Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools. Select Your Twitter Name The ... [More]

In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think. Why Follower Count Doesn’t Measure Twitter Performance (The Official Klout Blog)

If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your business. I haven’t put these in alphabetical order, but rather in an order for best understanding th... [More]

A new service, Postup.com, is getting into advertising placement in twitter and other social media feeds. You might look into this if your target market is paying attention to social media, and you have a budget for experimenting. Postup.com: Sorting Through the Noise of Social Networks (SiteProNe... [More]

If you are confused about how your business can use new social media technologies, these 5 Q&As might help you make sense of it all. If you need help determining what online marketing strategies are right for your business, get in touch. 5 Important Social Media Questions from Small Business O... [More]

Many professionals who provide consulting or coaching have plenty of ideas about what content they can provide their potential clients to keep themselves top-of-mind and their online marketing humming along. Those in the creative professions: authors, artists, photographers, designers, etc. might fe... [More]