2 Copywriting “Clarity Maps” Available for Free

by Heather Floyd June 28, 2010 13:54
Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.
 

You're invited to a Virtual Launch Party for "Appelbaum Wellness"!

by Heather Floyd June 21, 2010 16:13
Whole Web Impact & Appelbaum Wellness LLC cordially invite you to celebrate the official launch of the brand new Appelbaum Wellness website. on Wednesday, June 23, 2010 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! As a Certif... [More]
 

You're invited to a Virtual Launch Party for "Gutsy Lady Coaching"!

by Heather Floyd May 20, 2010 17:07
Whole Web Impact & Gutsy Lady Coaching cordially invite you to celebrate the official launch of the brand new Gutsy Lady website. on Wednesday, May 26, 2010 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! Cindy Giles knows from ... [More]
 

What Your Website Should Look Like

by Heather Floyd April 19, 2010 18:48
When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like. Besides for being one of the most obvious aspects of your site, the visual design plays an importan... [More]
 

Social media for business and focusing on real priorities

by Heather Floyd March 3, 2010 12:26
So, John Reese, internet millionaire, sent out an email yesterday referring to his recent decision to trash his Twitter account with 25,000 followers. (I have quoted large sections of the email since I cannot locate this online anywhere you would be able to read it.)   He wrote: Some peop... [More]
 

Free Image Editing Software

by Heather Floyd January 25, 2010 21:39
You probably need to perform some basic image editing from time to time, either for your website, your marketing materials, or your personal projects (fixing your sister’s red-eye in the holiday photos, for instance). You might be aware of some fantastic image editing software called Adobe Photoshop... [More]
 

7 Tips for Developing Your USP

by Heather Floyd December 16, 2009 14:57
Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one. 7 Tips for Developing Your USP - E-Myth Worldwide
 

Resource: 3 Steps To Get Things Done

by Heather Floyd December 11, 2009 13:59
Derek Franklin has created a nifty “ClarityMap” related to accomplishing more toward your important work and goals each day. It prints beautifully in color and is a handy reminder to do what matters most and cut out the clutter. This is a free download, so go grab it: 3 Steps To Get Things Done ... [More]
 

Simple website copy writing tips

by Heather Floyd October 21, 2009 15:44
This is a very understandable article about website copy writing that sells. Even if the page of copy you are working on isn’t explicitly for “selling” something, I think these tips will help you convey whatever your message is more clearly, concisely, and compellingly.  How ... [More]
 

You are invited to a Virtual Launch Party for Making Every Rep Count LLC!

by Heather Floyd October 9, 2009 13:39
Whole Web Impact & Making Every Rep Count LLC cordially invite you to celebrate the official launch of the brand new Making Every Rep Count website on Wednesday, October 14, 2009 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! Jeff B... [More]
 

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Who Is Arachne's Sister?

I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and  an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.


My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. Now I help solopreneurs/independent professionals and micro-businesses who are overwhelmed with website options and costs to have a website that gets traffic and generates business with less aggravation and expense.

I also have interests in environmentalism & sustainability issues, personal development, and productivty.


www.FloydInnovations.com
www.WholeWebImpact.com
www.Facebook.com/HeatherLynnFloyd

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