Arachne's Sister

Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools. Select Your Twitter Name The ... [More]

Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.

Whole Web Impact & Appelbaum Wellness LLC cordially invite you to celebrate the official launch of the brand new Appelbaum Wellness website. on Wednesday, June 23, 2010 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! As a Certifi... [More]

Whole Web Impact & Gutsy Lady Coaching cordially invite you to celebrate the official launch of the brand new Gutsy Lady website. on Wednesday, May 26, 2010 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! Cindy Giles knows from ... [More]

When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like. Besides for being one of the most obvious aspects of your site, the visual design plays an important... [More]

So, John Reese, internet millionaire, sent out an email yesterday referring to his recent decision to trash his Twitter account with 25,000 followers. (I have quoted large sections of the email since I cannot locate this online anywhere you would be able to read it.)   He wrote: Some peop... [More]

You probably need to perform some basic image editing from time to time, either for your website, your marketing materials, or your personal projects (fixing your sister’s red-eye in the holiday photos, for instance). You might be aware of some fantastic image editing software called Adobe Photoshop... [More]

Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one. 7 Tips for Developing Your USP - E-Myth Worldwide

Derek Franklin has created a nifty “ClarityMap” related to accomplishing more toward your important work and goals each day. It prints beautifully in color and is a handy reminder to do what matters most and cut out the clutter. This is a free download, so go grab it: 3 Steps To Get Things Done C... [More]

This is a very understandable article about website copy writing that sells. Even if the page of copy you are working on isn’t explicitly for “selling” something, I think these tips will help you convey whatever your message is more clearly, concisely, and compellingly.  How ... [More]