Arachne's Sister

Stop right now – in the middle of whatever marketing or advertising project you are painstakingly planning. And don’t do anything else until you are crystal clear about how , exactly, you plan to follow-up. Now, what do I mean by “Follow-up Strategy”? I am talking about the ... [More]

So, I finally upgraded from Office 2003, which I have been using since, probably, 2003, to Office 2010. At first I was worried that I would immediately be less efficient because I knew that the UI changed dramatically. Also, I have some Add-ins I rely on, and I knew I would likely need to upgrade ... [More]

So, I came across two tidbits in the latest issue of the New York Enterprise Report about recent surveys done about Social Media usage among different demographics. 1 – “Female entrepreneurs are three times more likely to engage in social networking than their male counterparts” NYER-March 2011 (p... [More]

This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available)... [More]

Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand. [More]

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage. [More]