Arachne's Sister

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage. [More]

A great article about formatting your website text for easiest reading and maximum effectiveness. In Summary: Sans-serif fonts work the best for online reading Using a larger font size is not the best strategy Try to limit larger fonts to headings/subheadings Different colors should ... [More]

You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type? Getting a blog these days is one of the easiest things... [More]

When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who Your target market and your branding will determine a lot about how your website should look, especia... [More]

These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequently the challenge business people face with integrating video into their online marketing is two-fold... [More]

If you have a website or get to chatting with someone who has a website, it’s likely that at some point the question of “So, how many hits do you get?” will come up. The answer is supposed to reveal something  about the popularity of the website in question, but confusion arou... [More]

When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like. Besides for being one of the most obvious aspects of your site, the visual design plays an important... [More]

There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired. There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line. [More]

Maybe you have a website, or maybe you need one. When you are considering growing your business online, you need a solid plan to guide you. The first step in developing your plan is to look at your current situation. Clearly knowing where you are will help you (and any web professionals you work wit... [More]

Whole Web Impact & Making Every Rep Count LLC cordially invite you to celebrate the official launch of the brand new Making Every Rep Count website on Wednesday, October 14, 2009 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! Jeff B... [More]