Formatting Tips for Web Writing

by Heather Floyd August 4, 2010 14:09
A great article about formatting your website text for easiest reading and maximum effectiveness. In Summary: Sans-serif fonts work the best for online reading Using a larger font size is not the best strategy Try to limit larger fonts to headings/subheadings Different colors should ... [More]
 

How to Set Up a Blog

by Heather Floyd July 7, 2010 19:14
You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type? Getting a blog these days is one of the easiest thing... [More]
 

How to Get the Right Website Design for YOUR Business

by Heather Floyd June 30, 2010 14:59
When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who Your target market and your branding will determine a lot about how your website should look, especi... [More]
 

Using Video on Your Website

by Heather Floyd June 2, 2010 18:07
These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequently the challenge business people face with integrating video into their online marketing is two-fol... [More]
 

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Floyd Innovations Consulting | Web Design & Development

Counting Hits, Visitors, and Page Views – What Does it All Mean?

by Heather Floyd May 5, 2010 07:00
If you have a website or get to chatting with someone who has a website, it’s likely that at some point the question of “So, how many hits do you get?” will come up. The answer is supposed to reveal something  about the popularity of the website in question, but confusion aro... [More]
 

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Web Design & Development | Whole Web Impact

What Your Website Should Look Like

by Heather Floyd April 19, 2010 18:48
When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like. Besides for being one of the most obvious aspects of your site, the visual design plays an importan... [More]
 

Warning Signs from your Web Developer

by Heather Floyd April 13, 2010 20:00
There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired. There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line. [More]
 

Planning Your Business Website: Where You Are and Where You're Going

by Heather Floyd April 6, 2010 19:21
Maybe you have a website, or maybe you need one. When you are considering growing your business online, you need a solid plan to guide you. The first step in developing your plan is to look at your current situation. Clearly knowing where you are will help you (and any web professionals you work wi... [More]
 

You are invited to a Virtual Launch Party for Making Every Rep Count LLC!

by Heather Floyd October 9, 2009 13:39
Whole Web Impact & Making Every Rep Count LLC cordially invite you to celebrate the official launch of the brand new Making Every Rep Count website on Wednesday, October 14, 2009 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! Jeff B... [More]
 

You are invited to a Virtual Launch Party for Winning Through Pageantry™!

by Heather Floyd August 28, 2009 13:08
Whole Web Impact & Winning Through Pageantry™ cordially invite you to celebrate the official launch of the brand new Winning Through Pageantry™ website on Tuesday, September 1, 2009 at 9:00 AM EST The party will last for 24 hours from the start time. Please come and participate with us! Rhon... [More]
 

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Who Is Arachne's Sister?

I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and  an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.


My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. Now I help solopreneurs/independent professionals and micro-businesses who are overwhelmed with website options and costs to have a website that gets traffic and generates business with less aggravation and expense.

I also have interests in environmentalism & sustainability issues, personal development, and productivty.


www.FloydInnovations.com
www.WholeWebImpact.com
www.Facebook.com/HeatherLynnFloyd

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