Arachne's Sister

Stop right now – in the middle of whatever marketing or advertising project you are painstakingly planning. And don’t do anything else until you are crystal clear about how , exactly, you plan to follow-up. Now, what do I mean by “Follow-up Strategy”? I am talking about the ... [More]

So, I came across two tidbits in the latest issue of the New York Enterprise Report about recent surveys done about Social Media usage among different demographics. 1 – “Female entrepreneurs are three times more likely to engage in social networking than their male counterparts” NYER-March 2011 (p... [More]

This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available)... [More]

So, now that you’ve gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you’ve ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article ... [More]

Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand. [More]

In Part 1 we covered the basics of setting up an account and starting to follow conversations. This article will discuss content syndication/reuse. First, some basic techno-info… To understand how “syndication” works, I need to delve briefly into some slightly technical territory. Bear with me her... [More]

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage. [More]

Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools. Select Your Twitter Name The ... [More]

A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value. SiteProNews: Double Ba... [More]

I bet you have downloaded software from the Internet – either freeware, or paid – which has become an indispensible part of your techie toolbox. So, if you had to replace your harddrive, or move to a brand-spanking new computer, how easy would it be for you to re-install those essential programs? O... [More]