Helping Weave the World Wide Web
Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one.
7 Tips for Developing Your USP - E-Myth Worldwide
I consider myself a spiritual sister to Arachne, of ancient greek origin, who was a priestess of the Goddess Athene and an exceptional weaver. Though I have an interest in the fabric arts, these days most of my weaving happens online - in the form of website development and online marketing, and in building connections and relationships.
My real name is Heather Floyd and for over a decade I have been involved in web and software design and development. I have also provided online marketing and business-building consulting to solopreneurs, independent professionals, and micro-businesses.
I also have interests in environmentalism & sustainability issues, personal development, and productivty.