Blog Posts | Heather Floyd

On the Media Talks About SEO

Monday, February 28, 2011
Business & Marketing
online business, seo
0 comments

This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available).

Getting Started on Twitter – Part 3

So, now that you've gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you've ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article is for you.

The Purpose and Etiquette of Retweets

Tuesday, November 30, 2010
Business & Marketing
online business, social media, twitter, message & copywriting
0 comments

Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand.

Getting Started on Twitter – Part 2

In Part 1 we covered the basics of setting up an account and starting to follow conversations. This article will discuss content syndication/reuse.

An interesting perspective: FB Fan Page or Website?

Thursday, November 18, 2010
Business & Marketing, Web Design & Development
facebook, social networking, web 2.0, web development, online business, marketing
0 comments

This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage.

Getting Started on Twitter – Part 1

Tuesday, November 9, 2010
Business & Marketing
online business, marketing, message & copywriting, entrepreneurism, social networking, twitter
0 comments

Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.

Basic SEO Writing Tips

Tuesday, October 26, 2010
Business & Marketing
SEO, message & copywriting, online business, marketing
0 comments

A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value.

Don’t Lose Those Software Setup Files!

Tuesday, October 19, 2010
Personal Development & Productivity
technology, organization & productivity, techie tip
0 comments

I bet you have downloaded software from the Internet – either freeware, or paid – which has become an indispensible part of your techie toolbox. So, if you had to replace your harddrive, or move to a brand-spanking new computer, how easy would it be for you to re-install those essential programs?

Why Follower Count Doesn’t Measure Twitter Performance

Thursday, October 14, 2010
Business & Marketing
online business, marketing, social networking
0 comments

In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.

How to Get Rich Quick and Make TONS of Money With SEO!

Wednesday, October 13, 2010
online business, marketing
0 comments

A hilarious send-up of the SEO-industry. Watch out for anyone selling you SEO services with these sorts of claims! How to Get Rich Quick and Make TONS of Money With SEO! (ZDNet)