Blog Posts | Heather Floyd

New Statistics About Social Media Usage–What It Means for Your Marketing

Monday, March 14, 2011
Business & Marketing
online business, facebook, social media, twitter
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So, I came across two tidbits in the latest issue of the New York Enterprise Report about recent surveys done about Social Media usage among different demographics.

On the Media Talks About SEO

Monday, February 28, 2011
Business & Marketing
online business, seo
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This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available).

Getting Started on Twitter – Part 3

So, now that you've gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you've ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article is for you.

The Purpose and Etiquette of Retweets

Tuesday, November 30, 2010
Business & Marketing
online business, social media, twitter, message & copywriting
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Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand.

An interesting perspective: FB Fan Page or Website?

Thursday, November 18, 2010
Business & Marketing, Web Design & Development
facebook, social networking, web 2.0, web development, online business, marketing
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This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage.

Getting Started on Twitter – Part 1

Tuesday, November 9, 2010
Business & Marketing
online business, marketing, message & copywriting, entrepreneurism, social networking, twitter
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Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.

Basic SEO Writing Tips

Tuesday, October 26, 2010
Business & Marketing
SEO, message & copywriting, online business, marketing
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A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value.

Why Follower Count Doesn’t Measure Twitter Performance

Thursday, October 14, 2010
Business & Marketing
online business, marketing, social networking
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In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.

How to Get Rich Quick and Make TONS of Money With SEO!

Wednesday, October 13, 2010
online business, marketing
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A hilarious send-up of the SEO-industry. Watch out for anyone selling you SEO services with these sorts of claims! How to Get Rich Quick and Make TONS of Money With SEO! (ZDNet)

Blog Basics : A Glossary of Terms

If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your business.