Blog Posts | Heather Floyd

The Purpose and Etiquette of Retweets

Tuesday, November 30, 2010
Business & Marketing
online business, social media, twitter, message & copywriting
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Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand.

Getting Started on Twitter – Part 1

Tuesday, November 9, 2010
Business & Marketing
online business, marketing, message & copywriting, entrepreneurism, social networking, twitter
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Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.

Basic SEO Writing Tips

Tuesday, October 26, 2010
Business & Marketing
SEO, message & copywriting, online business, marketing
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A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value.

When Do You Know It's Time for a Redesign?

Tuesday, September 7, 2010
Business & Marketing
website design, online business, marketing, message & copywriting, branding
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After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual design… and the question might arise: Should I just add-on to my current site – or is it time to start fresh?

Formatting Tips for Web Writing

Wednesday, August 4, 2010
Business & Marketing
message & copywriting, marketing, website design, online business
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A great article about formatting your website text for easiest reading and maximum effectiveness.

Writing Your Website

When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structure the true work-horse of your site: the content.

2 Copywriting “Clarity Maps” Available for Free

Monday, June 28, 2010
General & Fun Stuff, Personal Development & Productivity
message & copywriting, blogging, online business, marketing
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Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines.

7 Tips for Developing Your USP

Tuesday, December 15, 2009
Business & Marketing
entrepreneurism, online business, marketing, message & copywriting, branding
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Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one.

Simple website copy writing tips

This is a very understandable article about website copy writing that sells. Even if the page of copy you are working on isn’t explicitly for “selling” something, I think these tips will help you convey whatever your message is more clearly, concisely, and compellingly.