Business & Marketing

Warning Signs from your Web Developer

Tuesday, April 13, 2010
Business & Marketing
web development, online business, entrepreneurism
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There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired. There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line.

Planning Your Business Website: Where You Are and Where You're Going

Tuesday, April 6, 2010
Business & Marketing
web development, entrepreneurism, online business, marketing
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Maybe you have a website, or maybe you need one. When you are considering growing your business online, you need a solid plan to guide you.

7 Tips for Developing Your USP

Tuesday, December 15, 2009
Business & Marketing
entrepreneurism, online business, marketing, message & copywriting, branding
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Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one.

Simple website copy writing tips

This is a very understandable article about website copy writing that sells. Even if the page of copy you are working on isn’t explicitly for “selling” something, I think these tips will help you convey whatever your message is more clearly, concisely, and compellingly.

Serious About Using Twitter for Your Business?

Monday, September 21, 2009
Business & Marketing
entrepreneurism, social networking, twitter, marketing, online business, software, web 2.0
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Check out StomperSocial’s PeopleBrowsr program/website brought to you by StomperNet, which is some of the best, most current, online marketing/SEO training you can get.

I am Published in the Summer 2009 Issue of "Business Matters"

Tuesday, August 4, 2009
Business & Marketing
press
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Two of my articles ("Developing a Killer Keyword List" and "How to Set Up Your Blog") were published in the Summer 2009 issue of the Manhattan Chamber of Commerce quarterly publication, "Business Matters".

CAN-SPAM Email Marketing Law Tidbits

Monday, July 27, 2009
Business & Marketing
online business, marketing, entrepreneurism
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Sandra Martini has dug through the 100+ pages of the CAN-SPAM law and pulled out a few things we as online marketers should be paying attention to, and might be confused about.

Why Free Hosted Blogs Suck

Thursday, July 23, 2009
Business & Marketing
blogging, entrepreneurism, online business
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I came across this post today by Lara Kulpa of Ginkgo Consulting, and it very nicely elucidates some reasons I steer my clients away from using free hosted blogging services (wordpress.com and blogger, etc)

32 Ways to Use Facebook for Business

Great overview of different ways to use FB to enhance your business relationships. Try implementing just one each week (or each day, if you’re feeling inspired).32 Ways to Use Facebook for Busin