An interesting perspective: FB Fan Page or Website?
This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage.
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Getting Started on Twitter – Part 1
Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.
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Why Follower Count Doesn’t Measure Twitter Performance
In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.
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Social Media Meets Keyword-based Advertising
A new service, Postup.com, is getting into advertising placement in twitter and other social media feeds. You might look into this if your target market is paying attention to social media, and you have a budget for experimenting.
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5 Important Social Media Questions from Small Business Owners
If you are confused about how your business can use new social media technologies, these 5 Q&As might help you make sense of it all. If you need help determining what online marketing strategies a
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Social media for business and focusing on real priorities
So, John Reese, internet millionaire, sent out an email yesterday referring to his recent decision to trash his Twitter account with 25,000 followers.
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Serious About Using Twitter for Your Business?
Check out StomperSocial’s PeopleBrowsr program/website brought to you by StomperNet, which is some of the best, most current, online marketing/SEO training you can get.
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32 Ways to Use Facebook for Business
Great overview of different ways to use FB to enhance your business relationships. Try implementing just one each week (or each day, if you’re feeling inspired).32 Ways to Use Facebook for Busin
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Fascinating (and Entertaining!) Keynote from the Web 2.0 Expo - For EVERY Entrepreneur or Wanna-be Entrepreneur
Gary Vaynerchuk presented one of the best keynotes at the Web 2.0 Expo in NYC September 2008.
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How to get your blog posts onto Facebook
So, I just figured out how to get the new version of Facebook to “import” my blog posts. The key will be to see if it will automatically update when I post a new one. UPDATE: 11/25/2008: I
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