One Step to Looking More Professional

When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history

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Formatting Tips for Web Writing

A great article about formatting your website text for easiest reading and maximum effectiveness. In Summary: Sans-serif fonts work the best for online reading Using a larger font size is not

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Writing Your Website

When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structur

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How a Blog and an E-Zine Each Market Your Business

If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing you

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E-mail Marketing or SPAM : Make sure you are doing the right thing!

A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who,

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3 Ways to Kill Comment Spam

If you’ve got a blog, I’m sure you’ve seen comment spam – barely literate gibberish that adds nothing interesting to your blog post conversation and is only used by unethical m

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How to Get the Right Website Design for YOUR Business

When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who

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Luring Subscribers with a Giveaway

If you have an e-zine or autoresponder or other list to communicate with your prospects, you will need to entice your website visitors to sign up for it. (And if you don’t have a list, hurry up and s

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Using Video on Your Website

These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequen

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How to Get the Most from Your Web Developer

Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some thin

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