Formatting Tips for Web Writing
A great article about formatting your website text for easiest reading and maximum effectiveness.
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Writing Your Website
When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structure the true work-horse of your site: the content.
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How a Blog and an E-Zine Each Market Your Business
If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively.
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E-mail Marketing or SPAM : Make sure you are doing the right thing!
A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who, what, when, and how often you should be emailing prospects – not only to effectively get your message across in the right way, but also to avoid getting into legal trouble because you are accused of SPAMMING people.
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3 Ways to Kill Comment Spam
If you’ve got a blog, I’m sure you’ve seen comment spam – barely literate gibberish that adds nothing interesting to your blog post conversation and is only used by unethical marketers to build trashy back-links to their websites. A quality blog doesn’t let comment spam build up. There are some easy ways to cut back and clean up your comment spam.
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Luring Subscribers with a Giveaway
If you have an e-zine or autoresponder or other list to communicate with your prospects, you will need to entice your website visitors to sign up for it. (And if you don’t have a list, hurry up and start one!)
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Adding Interactivity to Your Site
Interactivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore possibilities for interactivity on your website.
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Using Video on Your Website
These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequently the challenge business people face with integrating video into their online marketing is two-fold: strategy and technology. Thankfully, both these can be easily understood and put into practice.
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How to Get the Most from Your Web Developer
Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some things you can keep in mind that will help you get the best service and results when dealing with your web developer.
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Counting Hits, Visitors, and Page Views – What Does it All Mean?
If you have a website or get to chatting with someone who has a website, it’s likely that at some point the question of “So, how many hits do you get?” will come up. The answer is supposed to reveal something about the popularity of the website in question, but confusion around such terms as “hits” clouds this significantly. What exactly does a “hit” indicate, after all?
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