Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.
Heather Floyd has been involved in website and software development for almost 20 years and developing with the Umbraco CMS since 2006. She specializes in information architecture and development efficiency. In addition, she has originated and contributed to various Umbraco and .Net-related open source projects. Heather speaks internationally about Umbraco and is a founder of the NYC Umbraco Meetup group. She currently provides development consulting as well as business strategy.