Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one.
About the Author
Heather Floyd
Heather Floyd is an award-winning independent Umbraco & .Net Developer based in New York and primarily serving North America. She has been involved in website and software development for over 20 years and developing with the Umbraco CMS since 2006. She specializes in information architecture and development efficiency. Heather is also an organizer of the NYC Umbraco Meetup group, an Umbraco MVP, contributor of articles to Skrift and 24 Days, and speaks internationally about Umbraco.
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