An interesting perspective: FB Fan Page or Website?
This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage.
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Getting Started on Twitter – Part 1
Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.
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Basic SEO Writing Tips
A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value.
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Why Follower Count Doesn’t Measure Twitter Performance
In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.
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How to Get Rich Quick and Make TONS of Money With SEO!
A hilarious send-up of the SEO-industry. Watch out for anyone selling you SEO services with these sorts of claims! How to Get Rich Quick and Make TONS of Money With SEO! (ZDNet)
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Blog Basics : A Glossary of Terms
If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your business.
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Social Media Meets Keyword-based Advertising
A new service, Postup.com, is getting into advertising placement in twitter and other social media feeds. You might look into this if your target market is paying attention to social media, and you have a budget for experimenting.
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5 Important Social Media Questions from Small Business Owners
If you are confused about how your business can use new social media technologies, these 5 Q&As might help you make sense of it all. If you need help determining what online marketing strategies a
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Online Marketing for Creative Professionals
Many professionals who provide consulting or coaching have plenty of ideas about what content they can provide their potential clients to keep themselves top-of-mind and their online marketing humming
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What is a Squeeze Page?
If you have studied a bit about online marketing strategies, you may have come across the term “squeeze page” or “landing page” (which are essentially the same thing), but you might not be totally cle
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