In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.
Why Follower Count Doesn’t Measure Twitter Performance (The Official Klout Blog)
Heather Floyd is an award-winning independent Umbraco & .Net Developer based in New York and primarily serving North America. She has been involved in website and software development for over 20 years and developing with the Umbraco CMS since 2006. She specializes in information architecture and development efficiency. Heather is also an organizer of the NYC Umbraco Meetup group, an Umbraco MVP, contributor of articles to Skrift and 24 Days, and speaks internationally about Umbraco.
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