Business & Marketing

Recommended Tools to Manage Digital Projects with Remote Team Members

Monday, July 9, 2018
Business & Marketing
organization & productivity, project management, agency tips, web development
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Collaboration within a project team is, of course, necessary. When members of that team are geographically dispersed or include people from different organizations (for instance: freelancers, consultants, and clients), having the right tools to facilitate that collaboration efficiently is essential. Over the years of working with various teams, I have come to appreciate having certain tools available as part of any project. Ideally, your project management process includes all these tools.

What’s Your Follow-up Strategy?

Stop right now – in the middle of whatever marketing or advertising project you are painstakingly planning. And don’t do anything else until you are crystal clear about how , exactly, you plan to follow-up.

New Statistics About Social Media Usage–What It Means for Your Marketing

Monday, March 14, 2011
Business & Marketing
online business, facebook, social media, twitter
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So, I came across two tidbits in the latest issue of the New York Enterprise Report about recent surveys done about Social Media usage among different demographics.

On the Media Talks About SEO

Monday, February 28, 2011
Business & Marketing
online business, seo
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This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available).

Getting Started on Twitter – Part 3

So, now that you've gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you've ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article is for you.

The Purpose and Etiquette of Retweets

Tuesday, November 30, 2010
Business & Marketing
online business, social media, twitter, message & copywriting
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Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand.

Getting Started on Twitter – Part 2

In Part 1 we covered the basics of setting up an account and starting to follow conversations. This article will discuss content syndication/reuse.

Getting Started on Twitter – Part 1

Tuesday, November 9, 2010
Business & Marketing
online business, marketing, message & copywriting, entrepreneurism, social networking, twitter
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Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.

Basic SEO Writing Tips

Tuesday, October 26, 2010
Business & Marketing
SEO, message & copywriting, online business, marketing
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A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value.

Why Follower Count Doesn’t Measure Twitter Performance

Thursday, October 14, 2010
Business & Marketing
online business, marketing, social networking
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In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.