Recommended Tools to Manage Digital Projects with Remote Team Members
Collaboration within a project team is, of course, necessary. When members of that team are geographically dispersed or include people from different organizations (for instance: freelancers, consultants, and clients), having the right tools to facilitate that collaboration efficiently is essential. Over the years of working with various teams, I have come to appreciate having certain tools available as part of any project. Ideally, your project management process includes all these tools.
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What’s Your Follow-up Strategy?
Stop right now – in the middle of whatever marketing or advertising project you are painstakingly planning. And don’t do anything else until you are crystal clear about how , exactly, you plan to follow-up.
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New Statistics About Social Media Usage–What It Means for Your Marketing
So, I came across two tidbits in the latest issue of the New York Enterprise Report about recent surveys done about Social Media usage among different demographics.
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On the Media Talks About SEO
This past Sunday’s On the Media NPR program featured several stories about Search Engine Optimization (SEO). If you have always wanted a clear and simple explanation of this mysterious field, check out these 5 excellent audio segments (transcripts also available).
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Getting Started on Twitter – Part 3
So, now that you've gotten a bit familiar with the mechanics of posting on Twitter (from Part 1 and Part 2 in this series), it’s time to learn about a few additional “Twitter Terms.” If you've ever wondered what “retweeting” and “hash tags” are, or how to reply to someone else’s tweet, this article is for you.
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The Purpose and Etiquette of Retweets
Nifty follow-up to my e-zine article last week. This goes a bit in-depth about the value of retweeting for your business/brand.
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Getting Started on Twitter – Part 2
In Part 1 we covered the basics of setting up an account and starting to follow conversations. This article will discuss content syndication/reuse.
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Getting Started on Twitter – Part 1
Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.
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Basic SEO Writing Tips
A lot of my clients ask about SEO (Search Engine Optimization), and since I don’t provide copy-writing services, it’s not something I can do for them. This is a great article that covers the basics of writing optimized sales copy for your website and increasing its SEO value.
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Why Follower Count Doesn’t Measure Twitter Performance
In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.
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