What’s Your Follow-up Strategy?
Stop right now – in the middle of whatever marketing or advertising project you are painstakingly planning. And don’t do anything else until you are crystal clear about how , exactly, you plan to follow-up.
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Getting Started on Twitter – Part 1
Whether you like it or not, Twitter is becoming a marketing force to be reckoned with… Even if you aren’t yet sure about how Twitter will fit into your marketing mix, I suggest that you get yourself set up with an account and start becoming comfortable with the tools.
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How Many Websites Do You Need?
“What!?!” – You might be thinking. “I need more than ONE?” Well…maybe. It all depends on your business and what products and services you are planning to offer. You see, websites are like other types
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One Step to Looking More Professional
When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history or hundreds of glowing testimonials to act as strong credibility boosters. This is where consistent branding comes in.
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How to Get the Most from Your Web Developer
Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some things you can keep in mind that will help you get the best service and results when dealing with your web developer.
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What Your Website Should Look Like
When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like.
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Warning Signs from your Web Developer
There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired. There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line.
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Planning Your Business Website: Where You Are and Where You're Going
Maybe you have a website, or maybe you need one. When you are considering growing your business online, you need a solid plan to guide you.
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Social media for business and focusing on real priorities
So, John Reese, internet millionaire, sent out an email yesterday referring to his recent decision to trash his Twitter account with 25,000 followers.
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7 Tips for Developing Your USP
Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one.
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