Blog Posts | Heather Floyd

An interesting perspective: FB Fan Page or Website?

Thursday, November 18, 2010
Business & Marketing, Web Design & Development
facebook, social networking, web 2.0, web development, online business, marketing
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This is a great post by Guy Kawasaki about why he decided to create a FB Fan page for his new book launch, rather than a separate custom website. I think “speed of implementation” is a great motivation for going this route. However, I might argue his point that a website would cost significantly more than a custom souped-up Fanpage.

How to Set Up a Blog

Wednesday, July 7, 2010
Web Design & Development
blogging, online business, marketing, web development, web 2.0
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You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type?

Adding Interactivity to Your Site

Wednesday, June 9, 2010
Business & Marketing
web 2.0, web development, online business, technology
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Interactivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore possibilities for interactivity on your website.

Using Video on Your Website

These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequently the challenge business people face with integrating video into their online marketing is two-fold: strategy and technology. Thankfully, both these can be easily understood and put into practice.

Serious About Using Twitter for Your Business?

Monday, September 21, 2009
Business & Marketing
entrepreneurism, social networking, twitter, marketing, online business, software, web 2.0
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Check out StomperSocial’s PeopleBrowsr program/website brought to you by StomperNet, which is some of the best, most current, online marketing/SEO training you can get.

32 Ways to Use Facebook for Business

Great overview of different ways to use FB to enhance your business relationships. Try implementing just one each week (or each day, if you’re feeling inspired).32 Ways to Use Facebook for Busin

Techie Tip: How to Manage Your Internet Favorites/Bookmarks

Wednesday, July 22, 2009
General & Fun Stuff
tips-n-tricks, social bookmarking, web 2.0
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If you are like most web surfers, you like to keep track of useful and interesting website and pages. You probably bookmark them somehow in your web browser. And I bet your list is getting pretty long.

Fascinating (and Entertaining!) Keynote from the Web 2.0 Expo - For EVERY Entrepreneur or Wanna-be Entrepreneur

Wednesday, January 28, 2009
Business & Marketing
entrepreneurism, social networking, web 2.0
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Gary Vaynerchuk presented one of the best keynotes at the Web 2.0 Expo in NYC September 2008.

How to get your blog posts onto Facebook

Monday, November 10, 2008
Web Design & Development
blogging, social networking, facebook, tips-n-tricks, web 2.0
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So, I just figured out how to get the new version of Facebook to “import” my blog posts. The key will be to see if it will automatically update when I post a new one. UPDATE: 11/25/2008: I