I just read this little article about some new studies about choice (emphasis is mine):

New research shows that such daily decisions eat up limited mental resources, ultimately rendering our self-control into mush. Which means making too many decisions might be why many people can't stick to a diet, finish a big project or even complete simple daily tasks.

"It's a strange paradox because human beings are drawn to choice," said study co-author Kathleen Vohs, a marketing professor at the University of Minnesota's Carlson School of Management. "We love having more choices, but at the same time the human psyche is easily overcome by them."

So, how does this relate to your business website? If you don't yet have a business website, or if you are dissatisfied with your current site, quite possibly the reason you haven't made any progress on this important project yet has to do with the number of choices you face: 

  • HOW to get your site up (DIY, Sitebuilder software, professional developer...)
  • WHAT your site should look like and contain
  • HOW it should be organized
  • HOW to promote it effectively

Each of these choices requires huge amounts of mental energy, research, comparison of this option vs. that option. These are not simple choices and frequently include a feeling of permanence - once you make a decision, it is expensive and difficult to change it - if possible at all.

No wonder you haven't tackled this yet!

If inertia is gripping your business website project and keeping it from getting off the ground, I hope you will consider contacting me. I want to help you understand the various options in simple terms, without any research on your part, and guide you through a step-by-step process that will take your big website project and reduce it to very do-able easy actions. 

The article's conclusion:

Choice strategies

Vohs said deferring decisions you don't really care about to someone or something else is a good idea to reserve brain power to stick to your guns on things you do care about.

"If you're on a diet, follow a dietary plan to limit your choices. If you don't care what you do with your significant other this weekend, politely defer that decision to them," Vohs said. "Putting the burden on someone else seems might seem mean, but if a goal is really important to you, it's a fantastic idea."

Now, doesn't that sound like a good idea?

Source: Daily Decisions Make Mush of Your Mind | LiveScience