Warning: This post is over 15 years old and may no longer be accurate, especially in regards to more updated technology currently available. Additionally, links in this post may be broken. Please keep this in mind while reading.
If you plan on having a business based solely online, Blogging to the Bank 3.0 is a good, quick way to get started with a proven business plan. At only 58 pages, it is a quick read, but everything is presented in a step-by-step manner which even a technology novice should be able to follow easily.
If your business is only partially based on blogging (as a marketing supplement to your website, etc), some of the additional monetization strategies Benwell outlines might not be completely appropriate, unless you can add them subtly to your blog, but all of the other content is relevant for any type of blogging.
One strong point of this e-book is the simple WordPress installation instructions, which detail getting a hosting account setup and WordPress loaded. (Benwell believes as I do that it is essential for you to fully control your own domain and web space.)
For those who might already have a blog, or are not using WordPress, the chapters on “Content” and “Web 2.0 Strategies” will be useful.
For those of you who are just getting into search engine optimization (SEO), the chapters on “Market Research & Keyphrase Lists” and “Advanced SEO Techniques” will get you up to speed quickly.
Many of the techniques I advocate, including building backlinks through article syndication and forum participation are mentioned.
Overall I reccommend this to anyone interested in using a blog for business.
You can get your copy here: Purchase Blogging to the Bank 3.0 online