Warning: This post is over 15 years old and may no longer be accurate, especially in regards to more updated technology currently available. Additionally, links in this post may be broken. Please keep this in mind while reading.
Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.