Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines. Check them out.
Heather Floyd is an award-winning independent Umbraco & .Net Developer based in New York and primarily serving North America. She has been involved in website and software development for over 20 years and developing with the Umbraco CMS since 2006. She specializes in information architecture and development efficiency. Heather is also an organizer of the NYC Umbraco Meetup group, an Umbraco MVP, contributor of articles to Skrift and 24 Days, and speaks internationally about Umbraco.