Blog Posts | Heather Floyd

Social Media Meets Keyword-based Advertising

Tuesday, October 12, 2010
Business & Marketing
online business, marketing, social networking, keywords
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A new service, Postup.com, is getting into advertising placement in twitter and other social media feeds. You might look into this if your target market is paying attention to social media, and you have a budget for experimenting.

5 Important Social Media Questions from Small Business Owners

Monday, October 11, 2010
Business & Marketing
online business, social networking, marketing
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If you are confused about how your business can use new social media technologies, these 5 Q&As might help you make sense of it all. If you need help determining what online marketing strategies a

Online Marketing for Creative Professionals

Wednesday, October 6, 2010
Business & Marketing
online business, marketing, website design
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Many professionals who provide consulting or coaching have plenty of ideas about what content they can provide their potential clients to keep themselves top-of-mind and their online marketing humming

What is a Squeeze Page?

Wednesday, September 29, 2010
Business & Marketing
web development, online business, list-building, marketing
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If you have studied a bit about online marketing strategies, you may have come across the term “squeeze page” or “landing page” (which are essentially the same thing), but you might not be totally cle

How Many Websites Do You Need?

Tuesday, September 14, 2010
Business & Marketing
online business, marketing, entrepreneurism
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“What!?!” – You might be thinking. “I need more than ONE?” Well…maybe. It all depends on your business and what products and services you are planning to offer. You see, websites are like other types

When Do You Know It's Time for a Redesign?

Tuesday, September 7, 2010
Business & Marketing
website design, online business, marketing, message & copywriting, branding
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After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual design… and the question might arise: Should I just add-on to my current site – or is it time to start fresh?

Choosing an Email Service Provider

You probably know that you need to have an easy way to broadcast communications to your prospects and customers. But what might be less clear is how best to go about that.

How to Choose an Online Payment Solution

Tuesday, August 24, 2010
Business & Marketing
online business, marketing, web development
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Once you have a website up you might want to consider accepting payments for your products and services online. These days there are tons of options for accepting credit cards for your business, and selecting the right option can be a challenge. These are the most important things to consider when making your selection.

One Step to Looking More Professional

Wednesday, August 18, 2010
Business & Marketing
branding, marketing, online business, entrepreneurism
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When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history or hundreds of glowing testimonials to act as strong credibility boosters. This is where consistent branding comes in.