Using Video on Your Website
These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequently the challenge business people face with integrating video into their online marketing is two-fold: strategy and technology. Thankfully, both these can be easily understood and put into practice.
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How to Get the Most from Your Web Developer
Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some things you can keep in mind that will help you get the best service and results when dealing with your web developer.
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Overcoming Technophobia
A lot of people are afraid of technology. I don’t mean in the “HAL-the-computer-taking-over-the-world” sort of way, but a much more mundane sort of fear. Things that we don’t fully understand are often scary, and when the possibility also exists for something to go wrong, we can become especially nervous.
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Counting Hits, Visitors, and Page Views – What Does it All Mean?
If you have a website or get to chatting with someone who has a website, it’s likely that at some point the question of “So, how many hits do you get?” will come up. The answer is supposed to reveal something about the popularity of the website in question, but confusion around such terms as “hits” clouds this significantly. What exactly does a “hit” indicate, after all?
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What Your Website Should Look Like
When you are thinking about getting a website for your business, or if you are considering a redesign, probably the first thing that comes to your mind is the visual design – what it will look like.
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Warning Signs from your Web Developer
There is a very sad situation that is all too common in the world of website development. Since I count myself as a member of this industry, it is with some resignation that I write about this issue. It’s just that I have heard from and worked with too many people who have been burned by the web professionals they have hired. There are some red flags you can observe which could indicate that the person you are working with might result in a less-than-stellar experience – either now or down the line.
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Planning Your Business Website: Where You Are and Where You're Going
Maybe you have a website, or maybe you need one. When you are considering growing your business online, you need a solid plan to guide you.
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Social media for business and focusing on real priorities
So, John Reese, internet millionaire, sent out an email yesterday referring to his recent decision to trash his Twitter account with 25,000 followers.
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Free Image Editing Software
You probably need to perform some basic image editing from time to time, either for your website, your marketing materials, or your personal projects (fixing your sister’s red-eye in the holiday photo
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7 Tips for Developing Your USP
Your business should have a strong and compelling “Unique Selling Proposition” or tagline. This article gets to the heart of how to craft an effective one.
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