Blog Posts | Heather Floyd

Why Follower Count Doesn’t Measure Twitter Performance

Thursday, October 14, 2010
Business & Marketing
online business, marketing, social networking
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In the social media game, number of “followers” or “likes” is often consider a measure of success. Here are 4 reasons that the number of followers isn’t as useful a metric as you might think.

How to Get Rich Quick and Make TONS of Money With SEO!

Wednesday, October 13, 2010
online business, marketing
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A hilarious send-up of the SEO-industry. Watch out for anyone selling you SEO services with these sorts of claims! How to Get Rich Quick and Make TONS of Money With SEO! (ZDNet)

Blog Basics : A Glossary of Terms

If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your business.

Social Media Meets Keyword-based Advertising

Tuesday, October 12, 2010
Business & Marketing
online business, marketing, social networking, keywords
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A new service, Postup.com, is getting into advertising placement in twitter and other social media feeds. You might look into this if your target market is paying attention to social media, and you have a budget for experimenting.

5 Important Social Media Questions from Small Business Owners

Monday, October 11, 2010
Business & Marketing
online business, social networking, marketing
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If you are confused about how your business can use new social media technologies, these 5 Q&As might help you make sense of it all. If you need help determining what online marketing strategies a

Online Marketing for Creative Professionals

Wednesday, October 6, 2010
Business & Marketing
online business, marketing, website design
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Many professionals who provide consulting or coaching have plenty of ideas about what content they can provide their potential clients to keep themselves top-of-mind and their online marketing humming

What is a Squeeze Page?

Wednesday, September 29, 2010
Business & Marketing
web development, online business, list-building, marketing
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If you have studied a bit about online marketing strategies, you may have come across the term “squeeze page” or “landing page” (which are essentially the same thing), but you might not be totally cle

How Many Websites Do You Need?

Tuesday, September 14, 2010
Business & Marketing
online business, marketing, entrepreneurism
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“What!?!” – You might be thinking. “I need more than ONE?” Well…maybe. It all depends on your business and what products and services you are planning to offer. You see, websites are like other types

When Do You Know It's Time for a Redesign?

Tuesday, September 7, 2010
Business & Marketing
website design, online business, marketing, message & copywriting, branding
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After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual design… and the question might arise: Should I just add-on to my current site – or is it time to start fresh?

Choosing an Email Service Provider

You probably know that you need to have an easy way to broadcast communications to your prospects and customers. But what might be less clear is how best to go about that.