How Many Websites Do You Need?
“What!?!” – You might be thinking. “I need more than ONE?” Well…maybe. It all depends on your business and what products and services you are planning to offer. You see, websites are like other types
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When Do You Know It's Time for a Redesign?
After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual design… and the question might arise: Should I just add-on to my current site – or is it time to start fresh?
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Choosing an Email Service Provider
You probably know that you need to have an easy way to broadcast communications to your prospects and customers. But what might be less clear is how best to go about that.
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How to Choose an Online Payment Solution
Once you have a website up you might want to consider accepting payments for your products and services online. These days there are tons of options for accepting credit cards for your business, and selecting the right option can be a challenge. These are the most important things to consider when making your selection.
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One Step to Looking More Professional
When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history or hundreds of glowing testimonials to act as strong credibility boosters. This is where consistent branding comes in.
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Formatting Tips for Web Writing
A great article about formatting your website text for easiest reading and maximum effectiveness.
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How a Blog and an E-Zine Each Market Your Business
If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively.
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E-mail Marketing or SPAM : Make sure you are doing the right thing!
A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who, what, when, and how often you should be emailing prospects – not only to effectively get your message across in the right way, but also to avoid getting into legal trouble because you are accused of SPAMMING people.
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How to Set Up a Blog
You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type?
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How to Get the Right Website Design for YOUR Business
When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering.
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