Blog Posts | Heather Floyd

Writing Your Website

When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structure the true work-horse of your site: the content.

How a Blog and an E-Zine Each Market Your Business

If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively.

E-mail Marketing or SPAM : Make sure you are doing the right thing!

A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who, what, when, and how often you should be emailing prospects – not only to effectively get your message across in the right way, but also to avoid getting into legal trouble because you are accused of SPAMMING people.

How to Set Up a Blog

Wednesday, July 7, 2010
Web Design & Development
blogging, online business, marketing, web development, web 2.0
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You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type?

How to Get the Right Website Design for YOUR Business

Wednesday, June 30, 2010
Web Design & Development
online business, branding, web development, marketing, graphic design
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When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering.

2 Copywriting “Clarity Maps” Available for Free

Monday, June 28, 2010
General & Fun Stuff, Personal Development & Productivity
message & copywriting, blogging, online business, marketing
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Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines.

Luring Subscribers with a Giveaway

Tuesday, June 15, 2010
Business & Marketing
online business, list-building, marketing
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If you have an e-zine or autoresponder or other list to communicate with your prospects, you will need to entice your website visitors to sign up for it. (And if you don’t have a list, hurry up and start one!)

Adding Interactivity to Your Site

Wednesday, June 9, 2010
Business & Marketing
web 2.0, web development, online business, technology
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Interactivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore possibilities for interactivity on your website.

Using Video on Your Website

These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequently the challenge business people face with integrating video into their online marketing is two-fold: strategy and technology. Thankfully, both these can be easily understood and put into practice.

How to Get the Most from Your Web Developer

Wednesday, May 26, 2010
Business & Marketing
online business, web development, entrepreneurism
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Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some things you can keep in mind that will help you get the best service and results when dealing with your web developer.