What is a Squeeze Page?
If you have studied a bit about online marketing strategies, you may have come across the term “squeeze page” or “landing page” (which are essentially the same thing), but you might not be totally cle
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How Many Websites Do You Need?
“What!?!” – You might be thinking. “I need more than ONE?” Well…maybe. It all depends on your business and what products and services you are planning to offer. You see, websites are like other types
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When Do You Know It's Time for a Redesign?
After you have had your website up for awhile you might be thinking about changes you want to make – new content, new sections or features, additional functionality, maybe changes to the visual desig
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Choosing an Email Service Provider
You probably know that you need to have an easy way to broadcast communications to your prospects and customers. But what might be less clear is how best to go about that. Right now you may be commun
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How to Choose an Online Payment Solution
Once you have a website up you might want to consider accepting payments for your products and services online. These days there are tons of options for accepting credit cards for your business, and
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One Step to Looking More Professional
When you are running your own business, it’s important to do whatever you can to make your business appear professional. Especially when you are starting out, you don’t have years of business history
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Formatting Tips for Web Writing
A great article about formatting your website text for easiest reading and maximum effectiveness. In Summary: Sans-serif fonts work the best for online reading Using a larger font size is not
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Writing Your Website
When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structur
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How a Blog and an E-Zine Each Market Your Business
If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing you
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E-mail Marketing or SPAM : Make sure you are doing the right thing!
A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who,
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