Blog Posts | Heather Floyd

Formatting Tips for Web Writing

Wednesday, August 4, 2010
Business & Marketing
message & copywriting, marketing, website design, online business
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A great article about formatting your website text for easiest reading and maximum effectiveness.

Writing Your Website

When creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structure the true work-horse of your site: the content.

How a Blog and an E-Zine Each Market Your Business

If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively.

E-mail Marketing or SPAM : Make sure you are doing the right thing!

A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who, what, when, and how often you should be emailing prospects – not only to effectively get your message across in the right way, but also to avoid getting into legal trouble because you are accused of SPAMMING people.

3 Ways to Kill Comment Spam

Tuesday, July 13, 2010
Business & Marketing
blogging
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If you’ve got a blog, I’m sure you’ve seen comment spam – barely literate gibberish that adds nothing interesting to your blog post conversation and is only used by unethical marketers to build trashy back-links to their websites. A quality blog doesn’t let comment spam build up. There are some easy ways to cut back and clean up your comment spam.

How to Set Up a Blog

Wednesday, July 7, 2010
Web Design & Development
blogging, online business, marketing, web development, web 2.0
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You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type?

How to Get the Right Website Design for YOUR Business

Wednesday, June 30, 2010
Web Design & Development
online business, branding, web development, marketing, graphic design
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When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering.

2 Copywriting “Clarity Maps” Available for Free

Monday, June 28, 2010
General & Fun Stuff, Personal Development & Productivity
message & copywriting, blogging, online business, marketing
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Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines.

Luring Subscribers with a Giveaway

Tuesday, June 15, 2010
Business & Marketing
online business, list-building, marketing
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If you have an e-zine or autoresponder or other list to communicate with your prospects, you will need to entice your website visitors to sign up for it. (And if you don’t have a list, hurry up and start one!)

Adding Interactivity to Your Site

Wednesday, June 9, 2010
Business & Marketing
web 2.0, web development, online business, technology
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Interactivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore possibilities for interactivity on your website.