A great article about formatting your website text for easiest reading and maximum effectiveness.
Read MoreWhen creating or redoing your website, though your website’s graphic design might be the thing you are focused on and excited about, you should definitely spend some time considering how you structure the true work-horse of your site: the content.
Read MoreIf you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively.
Read MoreA lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who, what, when, and how often you should be emailing prospects – not only to effectively get your message across in the right way, but also to avoid getting into legal trouble because you are accused of SPAMMING people.
Read MoreIf you’ve got a blog, I’m sure you’ve seen comment spam – barely literate gibberish that adds nothing interesting to your blog post conversation and is only used by unethical marketers to build trashy back-links to their websites. A quality blog doesn’t let comment spam build up. There are some easy ways to cut back and clean up your comment spam.
Read MoreYou know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type?
Read MoreWhen you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering.
Read MoreDerek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines.
Read MoreIf you have an e-zine or autoresponder or other list to communicate with your prospects, you will need to entice your website visitors to sign up for it. (And if you don’t have a list, hurry up and start one!)
Read MoreInteractivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore possibilities for interactivity on your website.
Read More