E-mail Marketing or SPAM : Make sure you are doing the right thing!
A lot of my clients when just getting started with their websites and “online marketing” are confused about the appropriate use of e-mail marketing. It is really important to become clear about who,
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3 Ways to Kill Comment Spam
If you’ve got a blog, I’m sure you’ve seen comment spam – barely literate gibberish that adds nothing interesting to your blog post conversation and is only used by unethical m
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How to Set Up a Blog
You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustwo
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How to Get the Right Website Design for YOUR Business
When you are setting out to build a new website for your business, it’s important to consider both who your target market is, and what information, products, and services you will be offering. Who
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2 Copywriting “Clarity Maps” Available for Free
Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other
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Luring Subscribers with a Giveaway
If you have an e-zine or autoresponder or other list to communicate with your prospects, you will need to entice your website visitors to sign up for it. (And if you don’t have a list, hurry up and s
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Adding Interactivity to Your Site
Interactivity is the essence of “web 2.0” technologies; a dialog taking place between the site owner and the site visitors, and among the site visitors. If appropriate, you might want to explore poss
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Using Video on Your Website
These days video online is hot – and with good reason. Video is compelling, and allows you to connect with your audience in a way that the written word and photographs can’t beat. Frequen
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How to Get the Most from Your Web Developer
Getting help for your business from any professional can be fraught with misunderstandings, problems, and frustration. Certainly dealing with technology providers is no different. There are some thin
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Overcoming Technophobia
A lot of people are afraid of technology. I don’t mean in the “HAL-the-computer-taking-over-the-world” sort of way, but a much more mundane sort of fear. Things that we don’t
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