Blog Posts | Heather Floyd

Blog Basics : A Glossary of Terms

If you are new to online marketing, this glossary of blogging terms should help you understand what everyone is talking about - and get more from information about how to use blogging to boost your business.

How a Blog and an E-Zine Each Market Your Business

If you are somewhat new to online marketing, you might be a little confused about the different purposes of a blog and an e-zine. They both contribute in different ways to the success of marketing your business and understanding their unique purposes can help you use them both more effectively.

3 Ways to Kill Comment Spam

Tuesday, July 13, 2010
Business & Marketing
blogging
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If you’ve got a blog, I’m sure you’ve seen comment spam – barely literate gibberish that adds nothing interesting to your blog post conversation and is only used by unethical marketers to build trashy back-links to their websites. A quality blog doesn’t let comment spam build up. There are some easy ways to cut back and clean up your comment spam.

How to Set Up a Blog

Wednesday, July 7, 2010
Web Design & Development
blogging, online business, marketing, web development, web 2.0
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You know you need a blog, and you’re ready to commit to it, so now what? Well, the simplest thing to do is to get your web developer to get it all set up for you, but what if you don’t have a trustworthy web developer, or are more a “DIY” type?

2 Copywriting “Clarity Maps” Available for Free

Monday, June 28, 2010
General & Fun Stuff, Personal Development & Productivity
message & copywriting, blogging, online business, marketing
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Derek Franklin, one of my favorite people to follow online, has just released on his blog 2 free (don’t even need to share your email!), printable, “Clarity Maps”: One about crafting a USP, the other about writing headlines.

Why Free Hosted Blogs Suck

Thursday, July 23, 2009
Business & Marketing
blogging, entrepreneurism, online business
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I came across this post today by Lara Kulpa of Ginkgo Consulting, and it very nicely elucidates some reasons I steer my clients away from using free hosted blogging services (wordpress.com and blogger, etc)

All About Blog Platforms

Monday, July 20, 2009
Business & Marketing
blogging
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While compiling an article for my e-zine this week, I came across some interesting information regarding popular blog platforms.

Resources for Beginning Bloggers

Tuesday, November 25, 2008
Business & Marketing
blogging, resources
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Here is a short list of useful reading for those of you just dipping a toe into the blogging waters, or for those of you who are looking for some new tips for bettering your blogging experience.

How to get your blog posts onto Facebook

Monday, November 10, 2008
Web Design & Development
blogging, social networking, facebook, tips-n-tricks, web 2.0
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So, I just figured out how to get the new version of Facebook to “import” my blog posts. The key will be to see if it will automatically update when I post a new one. UPDATE: 11/25/2008: I

Review of <i>Blogging to the Bank 3.0</i> by Rob Benwell

Tuesday, November 4, 2008
Business & Marketing
blogging, review
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If you plan on having a business based solely online, Blogging to the Bank 3.0 is a good, quick way to get started with a proven business plan. At only 58 pages, it is a quick read.